How To Promote Your Course With Coupons and Referral Links?


Creating coupons and referring college students is a crucial part of any teacher’s promotional technique. When college students use your coupon or referral hyperlink to enrol in your course, you’ll obtain 97% of the revenue share. 

This text explains course referral hyperlinks and the various kinds of coupons instructors can create for his or her programs. For tips about the best way to successfully leverage referral hyperlinks and coupons to drive scholar enrollments, please click on here. 

Guidelines and tips for utilizing course coupons and referral hyperlinks might be seen here.

Course referral hyperlinks

Each paid course you publish has a referral hyperlink, which you should utilize to share and promote the course. When a scholar clicks on the hyperlink and proceeds to buy your course inside 24 hours, you may be credited with the sale, no matter the place the coed clicked on the hyperlink (e.g., an affiliate website). When you have opted into Udemy’s Offers Program, the referral hyperlink will routinely match the worth Udemy is at present providing to that scholar to your course. If you have not, the referral hyperlink will match your course’s listing value.

You may enter the course referral hyperlink by navigating to the course web page, after which by clicking Promotions on the left-hand facet.


Along with referral hyperlinks, you’ll be able to create coupons to advertise your programs. You may create as much as three coupons per course every month.

There are 4 varieties of coupons (see beneath). When a coupon expires, it should now not have an effect on the worth exhibited to the consumer. Nonetheless, if the coed purchases after clicking your coupon hyperlink, you’ll nonetheless be credited with the sale.

Kind Description Expiration
Present best value  

Creates a limited-time supply for the present best value of your course.

For instructors in Udemy’s Offers Program, that is based mostly on the bottom value Udemy would supply a given scholar in that market to your course on the time you create the coupon.

The worth displayed within the coupon creation stream represents the coupon’s worth in the primary marketplace for that forex; in different currencies and markets, it will likely be adjusted to match your course’s native best value.

5 days after creation
Customized value  

Creates a longer-lasting supply for a value you choose from the range displayed.

For instructors in Udemy’s Offers Program, the decrease certain of this range can be much like (however not essentially decrease than) the worth Udemy would supply a given scholar on the time you create the coupon.

31 days after creation

Free: 3-Day Limitless


Creates a limited-time supply that permits any number of scholars to enrol in your course at no cost.


3 days after creation

Free: 30 Day Restricted Creates a longer-lasting supply that permits 10 distinctive college students to enrol in your course at no cost. After 10 redemptions or 31 days, whichever comes first


For instructors in Udemy’s Offers Program, the displayed costs for a “Present best value” or “Customized value” coupon are based mostly on Udemy’s pricing knowledge for every course. If the displayed costs exceed your course’s listing value, you won’t be able to create that coupon.

All coupon costs can be exhibited to college students of their native forex and adjusted per Udemy’s country-specific price tier matrix.

Find out how to create a coupon

    1. Navigate to the course Promotions web page
    2. Click on Create a new coupon
    3. Choose the coupon kind
    4. If relevant, select your coupon value
    5. Edit the coupon code if you want (the coupon code have to be between 6 and 20 characters, and may solely comprise alphanumeric characters (A-Z, 0-9) , durations (“.”), dashes (“-“) or underscores (“_”).
    6. Click on Overview coupon to double verify the coupon’s particulars
    7. Click on Create coupon

You can not edit a coupon as soon as it has been created. A coupon can solely be toggled on and off utilizing the standing slider on the proper.

Find out how to share your coupon code

As soon as a coupon is created, it should seem within the coupon desk. On the right-hand facet, click on Share coupon to entry your coupon code hyperlink.

It is advisable that you simply share the coupon hyperlink when selling your course. When a possible scholar clicks on the hyperlink, the coupon can be utilized to that course’s value routinely. If you don’t share the coupon hyperlink, college students should redeem your coupon code on the course touchdown web page.

Find out how to deactivate a coupon

As soon as a coupon has been created, it can’t be edited or deleted. If you want to deactivate a coupon, nonetheless, it may be turned off and can now not be energetic to your course. Deactivating a coupon will not provide the skill to create greater than three coupons per course in a given month.

  1. Navigate to the Promotions web page
  2. Within the Energetic coupons part, under the Standing column, toggle the relevant coupon from on to off.

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